Finding Success on Ebay With SEO Link Vine
Many people look into internet marketing because, for the most part, it is a mostly automated business model. You put up a website that people can visit to buy things, attract people to that website through links and other marketing methods and then sit back and wait for them to buy what you are selling or hire you for your services.
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With this view of things, it does not look like there is much effort at all. This is probably the mentality that causes many newer internet marketers to shirk their customer service responsibilities. In reality, you will find that customer service is important regardless of whether the business is taking place via the Internet or offline. Here are some tips that you can use when starting up your internet marketing campaign to help serve your customers better.
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Just because you only operate over the Internet and rarely see anyone face to face does not give you the excuse to provide poor customer service. The truth is, when you are running on online business, you should exceed the normal expectations of great customer service. Most people get started with online marketing because it seems so simple to run an almost automated system, so you should make it a point to offer spectacular customer service so you can stand out from the crows. It’s this little detail that will turn a one time buyer into a lifetime buyer.
Respond to any messages you get promptly. Try to get back to them within one business day if you can. A good response has to be a personal one you’ve written yourself. Do not rely on automated messages that do not address the person’s specific question. By responding promptly to inquiries, feedback or even negative comments, you will be telling customers that you are truly concerned about them. If you had an offline business, would you ignore customers who walked in the door or called you on the phone? If so, you wouldn’t expect to be in business for very long!
Wouldn’t it be worth it to send out this automated e-mail if it motivates people to become repeat customers?
When you send a handwritten thank you note to your customers you are endearing yourself to them and offering them encouragement to buy from you if they need your service again. The best thing about this is, it won’t take you long at all to write down a simple thank you note. That two minutes could net you hundreds more dollars in sales! It’s good to allow your customers to call you on the phone or write to you by mail, especially if your business is small and provides a service. It isn’t hard to get a mailing address for this purpose, such as a rented post office box. Skype is also very popular today, as well as cheap. Between these two options, you have given yourself an offline identity, something that will endear you to your clients, especially if you answer your Skype calls when they come in.
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Publish your “office hours,” when you can be reached by phone, on your website so people will know when you are available. If you are at your computer during these hours, it will be easy to talk to anyone who calls. You might find that the people who call are easier to sell to because they are able to talk to you “in person”, instead of just some faceless person over e-mail.
This is easy to set up through an automatic responder and will often bring that customer back to buy even more of your products. This is a great way to encourage thousands of dollars in repeat sales and it is easy! After all, everyone loves discounts. You can go about this a couple of ways either by creating a set of coupon codes that you give to previous buyers or by offering a product or service created just for them if they respond directly to you.
From time to time, it’s a good idea to give your customers something they don’t have to pay for. Send out some newsletters about things that are happening with your product or ones that contain interesting information instead of only sending them sales pitches all the time. If every email your customers are getting from you are the kind that seem like you are begging them to buy from you, then they’ll be less likely to open the email at all. On the other hand, if you give them some incentive to read your emails (like a special promotion) they will be much happier to read them. You can create emails that spotlight happenings in the community or create interest in other events happening in your niche. This will demonstrate to your customers that you care about the niche you are in as much as yourself, and they will be happy to see this.
When setting up your website, make sure you have a customer support system in place, so people can ask questions or make comments regarding the product they’ve purchased from you. If you want people to purchase something from you and return to your site, you should definitely provide contact information. People are not going to trust you if they have no way to contact you.
It is a good idea to offer freebies to your customers periodically. However, don’t hold out on them here by giving away something that they would not want. You should tailor the offering to your business, so if you are an article writer you could offer a free article on a topic that the customer has requested before. If you work with affiliates, do some research and see if you can find any “freebies” through the affiliate, and offer these “freebies” to your customer list. They will appreciate the free things and will be more likely to buy from you again in the future! There are so many ways to offer customer service to your clients and buyers. Remember that many people are still afraid to shop online out of fear of being ripped off. There is no better way to relieve such fears and get people to trust you than to offer good customer service that is also personal.
This cannot be ignored by anyone who wants his customers to keep returning. People like to be treated with respect. If someone who buys something from you feels that the interaction has been pleasant, that they’ve gotten a good deal and that they can feel secure in their purchase, then you’ve provided good customer service. It’s fairly simple once you get the hang of it!
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